Students at VIM undertake several theme based activities which help them learn better and link with the theoretical concepts. Following activities have done so far under the guidance of  Prof. Meenal Dhotre, HoD- Marketing

   v GREEN MARKETING

   v  BRAND-O-MANIA

   v  FUTURE GROUP

   v  ADVERTISING MODES

                v  ADVERTISING GURUS

_____ Green Marketing

Date of Inauguration: 5^th January 2010

Students Participated: Namita  Shrivastava, Joseph Vipin, Khushnawaz Munshi, Kaushik Devi, Pradyumna Kulkarni, Yash Patil & Nikhil Boob.

As a part of the student’s initiative to undertake project driven activities, the students of MBA-I undertook   “GREEN MARKETING – AN ANALYSIS”, a board activity in the first week of January. This was one of its kind, where the display of the entire activity was on the college ‘Poster- Board’.

Green Marketing , as an upcoming marketing concept & replete with environmental importance ,has gained immense significance in the industrial world . And what could have been better than a field- work with creative project undertaking on the same! The entire activity was covered with the help of core concepts & the 3 essentials , which formed the basis of the project & the need for “Green Marketing” was  defined clearly  on the board charts. The main focus of the project was to highlight the various  green activities , pursued by various business establishments , across the world & to increase  awareness regarding the same. The concept behind green marketing, was clearly stated in the project work. Different non-degradable materials, which ought not to be used, were displayed & the “Eco-Friendly Substitutes” on the board,   were the answer to that. The” Green Marketing Pie”  threw light on the  “Green –Policy” adopted by the business world.

_____ BRAND-O-MANIA

Date of Inauguration: 25^th January 2010

Students Participated: Yamini Kichambre, Shruti Deshmukh, Prachi Nagras, Amrita Nirmale, Smita Kalse, Pranita Wadhonkar, Sonal Badhe, Archana Gokhale, Rucha Raut, Esha Sanghvi, Vinisha Gajarmal, Vesna Dmonte, Anoli Shah, Sneha Palekar, Puja Soman, Sharwari Shah 

The first year students of MBA carried out a marketing activity on “Brands.” This activity threw light on the various aspects of brands and its types. Brand-O-Mania helped explain the theoretical concepts through simple practical examples. A wide range of topics like Brand Equity, Brand Failures, Brand Personality, Brand Ambassador, Brands as Icons, Corporate Branding, Cult Brands and the most Successful Brand of 2008-09 were covered.

Brand-o- Mania thus helped these students in bridging the gap between theoretical and practical knowledge. This event was thus an educating experience for the students and faculty alike.

  _____ FUTURE GROUP

Date of Inauguration: 3^rd February 2010

Students Participated: Shivani Raut, Ashish Landge, Uday Bamne, Nikhil Rane, Akshay Lahoti, Neha Chobitkar

Future Group headed by Mr. Kishor Biyani, CEO (Future Group) & M.D (Pantaloons Retail India Ltd.) is one of the country’s leading business groups present in retail, asset management, consumer finance, insurance, retail media and retail logistics. It was initially known by the name Pantaloons Retail India Ltd. which later on transformed into Future Group.

The retail scenario is one of the fastest growing industries in India over the last couple of years. India retail sector comprises of organized retail and unorganized retail sector. Traditionally the retail market in India was largely unorganized; however with changing consumer preferences, organized retail is gradually becoming popular.

What interested students more in the study of this topic was not just the brand name that this company holds but it was its history in the retail market that fascinated all the more.

Thus, it can be rightly said that retail industry in India cannot be defined without the name of Future Group. This company is and will be the most important factor deciding the retail market share in Indian economy. It’s future ventures are hoped to bring about more FDIs to Indian Economy as have its past projects, schemes and ventures.

  _____ ADVERTISING MODES

Date of Inauguration: 19^th March 2010

Students Participated: Mohsin Adwadkar, Neha Chobitkar, Smita Deshmukh, Snehal Katkar, Pooja Nalavade, Sneha Patil, Suchi Shah, Kalpana Singh, Shweta Patel

First year MBA students took up this theme-board activity. Advertising has always been remained a major attraction to the customers, marketers and academicians as well. MBA students also look at this glamorous field as a creative career option. However, there is a clutter in the conventional ways of advertising. Hence the students took up this activity wherein they focus more on non-convention modes of advertising.

Following modes are covered in the study.

1

               _ADVERTISING GURUS

Date of Inauguration: 15^th April 2010

Students Participated: Namita Shrivastava, Khushnawaz Munshi, Neha Chandak, Megha Kanchal, Joseph Vipin, Yash Patil

First year MBA students carried out a marketing activity on “Advertisement -gurus.” This activity puts a spot light on 4 of the greatest Indian advertisement gurus:

1.      Alyque Padamsee

2.      Bharat Dabholkar 

3.      Prahlad Kakkar

4.      Prasoon Joshi .

There are various popup on their profile, ads and the awards won by them. The activity also stresses on the upcoming ad gurus like Ameya Kovale, Ira Gupta, Amod Dani, Rohit Dubey, Anuj Kala and Sapna Ahluwalia. It also puts a spot light on the 10 best advertisment houses in India like Ogilvy & Mather, J Walter Thompson India, Mudra Communications, etc